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adidas
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This is our commitment to the Black community, and the world. We can change, and we will. This is just the start.

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adidas
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ACCOUNTABILITY (3/3)

We are creating a council of internal and external trusted partners and allies to help ensure that action and accountability is delivered.

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adidas
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ACCOUNTABILITY (2/3)

If there is evidence of retaliation offenders will be terminated. To ensure fairness and safety we are putting in place a 3rd party investigator to govern our policy and keep us accountable.

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adidas
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ACCOUNTABILITY (1/3)

We have a Zero Tolerance Policy. If someone violates the policy, we will state that they are being terminated.

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adidas
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COMMUNITIES (2/2)

Our commitment of $120 million over the next 4 years will ensure all of our initiatives are sustainable and focused on long-term impact.

Additionally, we will finance 50 scholarships each year for Black students at partner schools.

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adidas
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COMMUNITIES (1/2)

We are creating a dedicated team to manage and facilitate the increased funding of our grassroots programs that support and empower Black communities.

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adidas
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PEOPLE (2/2)

30% of all open positions (internal and external) will be filled with Black and Latinx talent.

50% of all open positions will be filled with diverse talent (inclusive of all diverse categories, gender, sexual orientation, disability, veteran).

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adidas
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PEOPLE (1/2)

We are developing a program to ensure fair and equitable hiring across adidas – to remove hiring bias, increase representation and create more accountability and oversight.

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adidas
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It’s time to own up to our silence: Black Lives Matter.

Here is how we are committing to change across People, Communities, and Accountability - effective immediately:

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adidas
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For most of you, this message is too little, too late. 

We’ve celebrated athletes and artists in the Black community and used their image to define ourselves culturally as a brand, but missed the message in reflecting such little representation within our walls.

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adidas
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Our Black co-workers have shown us through their words and actions what leadership looks like, and the changes adidas can make. They’ve led the response that we will continue to implement together. 

This isn’t the final step, this is just the first.

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adidas
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Remaining silent is not a neutral position when the people we should be standing with live in fear of police brutality due to systemic racism. 

With that in mind, it’s our people who we owe this to the most.

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adidas
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First, we need to give credit where it’s long overdue: The success of adidas would be nothing without Black athletes, Black artists, Black employees, and Black consumers. Period.

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adidas
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Together is how we move forward. ⁣
Together is how we make change. https://t.co/U1nmvMhxB2

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adidas
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⏰ The #HOMETEAMHERO Challenge starts now.

Join in and dedicate your movement to our community heroes while following local safety guidelines: https://t.co/dluLGsxdTO

🗓️ May 29 – June 7. That's 240 hours. How many can you move for?⁣⁣ https://t.co/mRwYUsYwFn

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We've always believed in the power of coming together and are hopeful that the world’s biggest conversations won’t be had separately anymore.
 
That’s why we announced our partnership here, to show how easy it is to talk to each other.
 
Read more now: https://t.co/YCi3ekGFOi https://t.co/z9NkZ8Brq8

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adidas
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RT @Allbirds: In case you missed some of our late night chat with @adidas, we’ve decided to work together to redefine the playbook on sustainability by co-creating a performance shoe with the lowest carbon emissions, ever. Yes – ever. https://t.co/oLrLJo3Hkv

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adidas
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Hey @Allbirds, you up? 👀 We’ve been thinking... do you want to tackle climate change, together?

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adidas
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‼️ Sold out. Restock info coming soon. Stay tuned as we also expand this to more countries in the coming weeks.

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